The Toshiba 108 cm (43 inches) C350NP Series 4K Ultra HD Smart LED Google TV 43C350NP (Black) is a compelling option for those seeking a mid-range smart TV that balances performance, features, and affordability. Launched as part of Toshiba’s 2024 lineup, this model integrates Google TV’s intuitive interface with advanced display and audio technologies, making it a versatile choice for entertainment enthusiasts. Available on platforms like Amazon, this TV has garnered attention for its value proposition. Below, we dive into its features, performance, and overall appeal, complete with a concise table review for quick reference.
Design and Build
The Toshiba 43C350NP sports a sleek, bezel-less design that maximizes screen real estate, offering an immersive viewing experience. Measuring 96.3 cm wide, 56 cm high, and 7.4 cm deep without the stand, its compact footprint suits smaller living spaces like apartments or bedrooms. The black finish lends a modern, understated elegance, while the lightweight build (around 7.5 kg without the stand) simplifies setup. The TV comes with a sturdy tabletop stand and a wall-mount bracket, providing flexibility in placement. While the plastic construction feels solid, some users have noted minor durability concerns, such as susceptibility to scratches during shipping.
Display Quality
The 43-inch 4K Ultra HD LED panel (3840 x 2160 resolution) is powered by Toshiba’s REGZA Engine ZR, delivering sharp, vibrant visuals. With support for Dolby Vision, HDR10, and HLG, the TV enhances contrast and color depth, making it ideal for movies and shows with rich visuals. The AI Super 4K Upscaling feature improves lower-resolution content, though the results depend heavily on the source quality. Motion handling is smooth with MEMC (Motion Estimation, Motion Compensation) and a 60Hz refresh rate, though fast-paced scenes (like sports) may show slight blur. The direct LED backlight ensures decent brightness, but it falls short in combating glare in brightly lit rooms.
Audio Performance
Equipped with 24W (2 x 12W) speakers and Dolby Atmos support, the Toshiba 43C350NP offers immersive sound for its size. The audio is clear and well-balanced, with adjustable modes (Standard, Theatre, Sports, Music, Speech, Late Night) catering to different preferences. While it lacks the deep bass of a dedicated soundbar, the Dolby Digital and lip-sync adjustment features enhance dialogue clarity. Bluetooth connectivity allows pairing with external speakers or headphones, a plus for late-night viewing.
Smart Features
Running on Google TV, the 43C350NP provides a fluid, user-friendly interface with access to a vast app ecosystem, including Netflix, YouTube, Prime Video, Disney+ Hotstar, and more. Google Assistant enables voice commands, while Chromecast, Miracast, and AirPlay support seamless screen mirroring. The TV’s 2 GB RAM and 16 GB storage ensure smooth operation, though some users report occasional lag when multitasking. Connectivity options include 3 HDMI ports (one with eARC), 2 USB ports, Wi-Fi, Bluetooth, Ethernet, and an optical audio output, making it a hub for gaming consoles, set-top boxes, and other devices.
Gaming and Additional Features
For gamers, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) reduce input lag and jitter, though the 60Hz panel limits high-frame-rate gaming. It’s a solid pick for casual players on PS4 or Xbox One, but next-gen console owners might crave a higher refresh rate. Other perks include a sleep timer, on/off timer, and multiple picture modes for tailored viewing.
Performance in Use
In real-world use, the Toshiba 43C350NP excels with 4K content, offering crisp details and vivid colors. HD channels and streaming apps perform well, though upscaling older SD content reveals some limitations. The setup process is straightforward, with Toshiba’s third-party installation team typically completing wall-mounting or stand assembly efficiently—though some buyers report delays. The TV’s energy-efficient design is a bonus, keeping power consumption in check.
Table Review
| Design | 4.5 | Sleek, bezel-less look; lightweight but minor durability concerns. |
| Picture Quality | 4.5 | Stunning 4K visuals with Dolby Vision; slight blur in fast motion; average brightness. |
| Sound Quality | 4.0 | Clear 24W output with Dolby Atmos; lacks deep bass but sufficient for casual use. |
| Smart Features | 4.5 | Google TV is intuitive and app-rich; occasional lag but excellent connectivity options. |
| Gaming Performance | 4.0 | VRR and ALLM enhance casual gaming; 60Hz limits next-gen potential. |
| Value for Money | 4.5 | Affordable price (around ₹24,999 on Amazon) for a feature-packed 4K smart TV. |
| Overall | 4.5 | A well-rounded TV for most users, with minor trade-offs in audio and high-end gaming. |
Pros and Cons
Pros:
– Affordable 4K smart TV with Dolby Vision and Atmos.
– Intuitive Google TV platform with robust app support.
– Sleek, space-saving design.
– Good connectivity options, including eARC and Bluetooth.
– Two-year comprehensive warranty from Toshiba.
Cons:
– Audio lacks bass depth, requiring a soundbar for cinematic sound.
– Limited brightness and viewing angles in bright rooms.
– 60Hz refresh rate caps gaming performance.
– Occasional software lag reported by some users.
Verdict
The Toshiba 108 cm (43 inches) C350NP Series 4K Ultra HD Smart LED Google TV 43C350NP (Black) is a standout in the budget-to-mid-range segment. Priced around ₹24,999 (as of April 2025 on Amazon), it offers premium features like 4K resolution, Dolby enhancements, and Google TV at a fraction of the cost of high-end models. It’s an excellent choice for small to medium-sized rooms, casual gamers, and streaming fans who want quality without splurging. However, audiophiles and serious gamers might need to supplement it with external audio or opt for a higher-spec TV. For its price, the 43C350NP delivers exceptional value, earning it a strong recommendation for budget-conscious buyers seeking a modern entertainment upgrade.
Price: ₹44,999 - ₹22,999.00
(as of Apr 02, 2025 14:49:31 UTC – Details)
From the brand
Resolution: 4K Ultra HD (3840 x 2160) | Refresh Rate: 60 hertz
Connectivity: 3 HDMI ports to connect set top box (1HDMI port eARC supported) | 2 USB ports to connect hard drives and other USB devices | Built- in WiFi | Bluetooth | Ethernet RJ45 | 1 earphone Jack | 1 Optical digital audio output (SPDIF) | 1 RF- Radio frequency input | 1 AV input
Sound: 24W Audio Output | Dobly Atmos | Audio equalizer | Dolby Digital | Lip-sync adjustment | Sound mode:Standard, Theatre, Sports, Music, Speech, Late Night
Smart TV Features: Google TV | Google Assistant | Voice command | Screen mirroring: DLNA, Chromecast, Miracast, AirPlay | Sleep Timer | On/Off Timer | Supported Apps: Netflix, YouTube, Prime Video, Hotstar, SonyLiv, Hungama, JioCinema, Zee5, Eros Now
Display: 178 drgrees wide viewing angle | VRR | ALLM | MEMC | HDR 10 | HLG | Dolby Vision | Multiple picture modes supported: Dynamic，Standard，Sports，PC/Game，Energy Saving，Cinema，FILMMAKER MODE
Warranty Information: 1 Year Comprehensive Warranty on product provided by TOSHIBA from date of purchase
Customers say
Customers appreciate the television’s quality, picture, and sound. They find it runs well, has good color reproduction, and offers good value for the price. Many also like the performance, ease of use, and clarity.
AI-generated from the text of customer reviews