Amazon satellite network gets a rebrand — and drops its affordability pitch
Amazon Leo: Satellite Network Rebrand Ditches ‘Affordable’ Promise, Signals Shift to Premium Broadband Battle Amazon’s ambitious satellite internet venture, once hailed as a beacon for underserved communities, has shed its feel-good facade: The rebrand from Project Kuiper to Amazon Leo comes with a conspicuous erasure of “affordability” from its messaging, raising eyebrows about who will … Read more