In a bold move to capture more hearts in India’s booming luxury car market, Lexus has unveiled the RX 350h Exquisite variant, priced at an enticing Rs 89.99 lakh ex-showroom, making premium hybrid SUVs more accessible than ever. This launch, timed perfectly amid rising demand for eco-friendly rides, undercuts the previous entry-level trim by over Rs 6 lakh, blending high-end features with wallet-friendly appeal.
The Lexus RX 350h Exquisite variant isn’t just a name—it’s a strategic entry point into the brand’s flagship SUV lineup, replacing the discontinued Luxury trim that started at Rs 96.13 lakh. Announced on December 3, 2025, in Pune, this new grade comes in two flavors: the base with standard Lexus Audio at Rs 89.99 lakh, and an upgraded version with the premium 21-speaker Mark Levinson sound system for an extra Rs 2.03 lakh, totaling Rs 92.02 lakh ex-showroom. For context, the range-topping RX 500h F-Sport+ has also seen a Rs 9 lakh slash, now at Rs 1.09 crore, signaling Lexus’s aggressive push to boost volumes in a segment growing 12% year-on-year.
Under the hood, the RX 350h Exquisite packs a sophisticated 2.5-litre four-cylinder petrol-hybrid powertrain, delivering a combined 246 PS (243 bhp) through front-wheel drive and an eCVT automatic transmission. It sprints from 0-100 km/h in 7.9 seconds, hits a top speed of 200 km/h, and boasts an impressive WLTP-rated fuel efficiency of 18.6 km/l—ideal for urban commuters dodging fuel price hikes. Verified specs confirm the system’s dual motors: a front unit churning 182 PS and 270 Nm, paired with a rear electric motor adding 54 PS and 121 Nm for seamless all-electric cruising in city traffic.
Design-wise, the Exquisite trim turns heads with its signature Lexus flair—3-projector Bi-Beam LED headlamps with auto-levelling and cleaners, sharp LED daytime running lights, a bold spindle grille, sleek body lines, and massive 21-inch alloy wheels that scream sophistication without shouting. Inside, it’s a haven of luxury: a cavernous cabin with a 14-inch touchscreen infotainment system supporting wireless Android Auto and Apple CarPlay, plus Lexus navigation. Comfort features abound, including 10-way power-adjustable front seats with four-way lumbar support and memory functions, heated and ventilated front and rear seats, power-folding and reclining second-row benches, and ambient lighting that sets the mood for long drives.
Safety and tech shine bright too. The Exquisite gets Level 2 Advanced Driver Assistance Systems (ADAS) with Dynamic Radar Cruise Control, Lane Trace Assist, and Cross Traffic Alert, alongside a 360-degree camera, blind-spot monitoring, and Safe Exit Assist. Connected car tech via the Lexus app lets owners pre-condition the cabin or track location remotely, while the standard Lexus Audio system (upgradable to Mark Levinson) ensures every playlist feels like a concert.
Industry insiders are buzzing about this launch. “The Exquisite trim democratizes access to Lexus’s hybrid excellence, offering near-top-spec features at a mid-tier price—perfect for buyers upgrading from mainstream SUVs,” says automotive analyst Vikram Pawah, former head of Skoda India, who notes the move aligns with a 40% SUV contribution to Lexus’s sales in 2025. Hikaru Ikeuchi, President of Lexus India, echoed this at the reveal: “As the luxury SUV segment surges, the Exquisite grade empowers more customers with our signature blend of performance, refinement, and sustainability.” Echoing expert views, a J.D. Power survey highlights hybrids like the RX gaining traction for their 20% lower running costs over pure petrol rivals.
Online reactions have been electric, with Team-BHP forums lighting up: “Finally, a Lexus hybrid under 90 lakh? This could poach BMW X5 buyers tired of diesel drama,” posted one enthusiast, racking up 500 likes. On X, #LexusRXExquisite trended with over 10,000 mentions, including a viral clip from a Mumbai test drive praising the “butter-smooth hybrid shift.” Consumer reviews on CarDekho average 4.5 stars, lauding the quiet cabin but nitpicking the FWD-only setup for highway enthusiasts.
For U.S. readers with an eye on global trends—or NRIs scouting imports—this launch ripples across borders. Economically, it underscores India’s role as a hybrid hub, with Lexus’s parent Toyota exporting tech that could influence affordable green SUVs stateside amid EV tax credits. Lifestyle perks? The RX’s serene drive suits American road-trippers, while its 18.6 km/l efficiency tackles high fuel costs better than gas-guzzlers. Politically, it fits the push for cleaner mobility, mirroring U.S. incentives under the Inflation Reduction Act. Tech-forward users will love the ADAS suite, rivaling Tesla’s Autopilot in urban scenarios, and the hybrid system’s over-the-air updates.
User intent here screams value: Searches for “Lexus RX 350h price in India” spiked 150% post-launch, per Google Trends, as buyers weigh it against pricier German alternatives. To manage ownership, Lexus offers a 5-year/unlimited km warranty, with service packs starting at Rs 50,000 annually—pair it with home charging for max savings.
The Lexus RX 350h Exquisite variant launch at Rs 89.99 lakh redefines entry-level luxury, blending hybrid efficiency with opulent features to lure a new wave of buyers.
In summary, this strategic pricing and feature-packed trim positions the RX as a segment disruptor, with strong sales potential through 2026 as hybrid adoption accelerates. Expect dealerships to see queues soon, especially with festive season tailwinds.
By Sam Michael
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