Kim Kardashian’s SKIMS Shocks with Faux Pubic Hair Thong Launch: “Ultimate Bush” Underwear Sells Out Fast
Kim Kardashian has never shied away from bold moves, but her latest SKIMS drop takes boundary-pushing to a whole new level—faux pubic hair on underwear. The reality star’s shapewear empire just unveiled the Faux Hair Micro String Thong, a daring $32 piece that’s already sparking viral debates across social media.
In a launch timed for October 14, 2025, SKIMS introduced what it’s calling the brand’s “most daring panty yet.” This limited-edition thong features hand-tufted faux hair in a mix of curly and straight textures, available in 12 shade variations from Sienna Blonde to Clay Black and Cocoa Ginger. Crafted from super-sheer stretch mesh with elastic side straps, it’s designed for those wanting to embrace—or reinvent—the natural look down there. Sizes range from XXS to 4X, aligning with SKIMS’ inclusive sizing ethos since its pandemic-era debut in 2020.
The promotional campaign amps up the cheekiness with a retro 1970s game-show spoof titled “Does the Carpet Match the Drapes?” In the video, a fictional host quizzes contestants on matching hair colors above and below the belt, complete with applause and confetti. “Who said the carpet has to match the drapes?” the caption teases on SKIMS’ Instagram. It’s a playful nod to body positivity and historical trends, like the merkin—a pubic wig popularized in eras when shaving was common for hygiene or fashion.
Kardashian, 44, co-founded SKIMS with Jens Grede, turning it into a billion-dollar brand by focusing on comfortable, curve-hugging pieces in diverse skin tones. This isn’t her first flirtation with provocative intimates: May saw the release of a bra with faux pierced nipples, building on the 2023 nipple bra line. As she told Time magazine in 2023, SKIMS stems from a “very vulnerable” place, starting with her own body insecurities. The faux hair thong fits this ethos, challenging beauty standards that often favor smoothness over authenticity.
Fans and critics alike flooded X and Instagram within hours. Supporters hailed it as genius marketing. “Kim is always one step ahead— this is iconic body liberation,” one user posted, while another quipped, “Finally, a way to match my roots without the roots!” The drop nearly sold out across styles, proving Kardashian’s knack for turning shock into sales. But detractors weren’t holding back. “Kim Kardashian done lost her mind with them new underwear,” tweeted one skeptic, echoing sentiments like “Who asked for this??? Is everything ok?” and “I pay for a wax pass for a reason.” Others dismissed it as overpriced absurdity: “If you wanna bush, just don’t shave—this is ridiculous.” Fashion insiders, like Marie Claire’s Siena Gagliano, see deeper value: “It’s peak internet absurdity, but it blurs parody and product in a way only Kim can.”
For U.S. consumers, this launch taps into ongoing conversations around body hair normalization, boosted by movements like #FreeTheBrow and #BodyHairPositive on TikTok. Economically, SKIMS’ rapid sell-outs underscore Kardashian’s influence— the brand hit $1.1 billion in revenue last year, per Forbes, fueling her status as a self-made billionaire. It also spotlights lifestyle shifts: post-pandemic, intimate apparel sales surged 20% in the U.S., per Statista, as shoppers prioritize fun, empowering pieces over basics.
Politically incorrect as it may sound, the backlash highlights generational divides—Gen Z embraces the “bush comeback” as anti-patriarchy, while some boomers decry it as vulgar excess. Technologically, the handcrafted faux hair raises questions about sustainable synthetics in fashion, with SKIMS committing to recycled materials in recent lines. Sports fans might chuckle at the timing, just weeks before Kardashian’s rumored NFL tie-ins via her SKIMS-Nike collab.
User intent here skews toward entertainment and empowerment: searches for “faux pubic hair thong” spiked 500% overnight, per Google Trends, drawing curious shoppers and meme-makers alike. Content managers can leverage this by pairing it with body-positivity guides to retain traffic without alienating audiences.
As SKIMS restocks amid the frenzy, Kardashian’s “Ultimate Bush” proves once again that controversy sells. Whether it’s a fleeting gimmick or a trendsetter, it’s got America talking—and shopping.
By Sam Michael
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