2026 Honda ADV 350 Launched in Europe with Fresh New Colors
The popular adventure-styled maxi-scooter gets a stylish makeover for the new model year, reinforcing its status as a best-seller.
The 2026 Honda ADV 350 has officially been unveiled, showcasing a fresh palette of colors for the European market. This launch reinforces the model’s position as a best-selling scooter, though it remains frustratingly unavailable for American riders. The latest model year continues the adventure scooter legacy with its signature blend of urban practicality and off-road styling, now updated with contemporary hues that highlight its rugged design .
For the 2026 model year, the changes are purely aesthetic. Honda has introduced a new range of four colors to accentuate the scooter’s adventurous lines: Pearl Falcon Grey, Iridium Gray Metallic, Mat Pearl Cool White, and the existing Mat Coal Black Metallic . This visual refresh follows a more significant update for the 2025 model, which added a host of features that are now standard.
The 2026 Honda ADV 350 retains all the practical updates from the previous year, making it a feature-rich package for the urban explorer. Key features include:
- 5-inch TFT Display with Connectivity: The clear screen integrates with Honda RoadSync, allowing riders to manage phone calls, music, and navigation through their smartphone .
- Enhanced Suspension: The scooter is equipped with preload-adjustable rear shocks featuring a remote reservoir for improved comfort and performance .
- Thoughtful Practical Touches: Convenience is paramount, with additions like an underseat storage compartment light, auto-cancelling turn signals, and a four-way toggle switch .
- Ample Storage and Power: With a massive 48-litre under-seat storage capable of holding two full-face helmets and a USB-C charging port in the front compartment, the ADV 350 is built for real-world use .
The heart of the 2026 Honda ADV 350 is its proven 330cc liquid-cooled, eSP+ single-cylinder engine. It produces 21.5 kW (approximately 29 hp) at 7,500 rpm and 31.5 Nm of torque at 5,250 rpm . This engine provides plenty of power for both city commuting and highway cruising. The scooter is built on a tubular steel underbone chassis, with 37mm USD front forks and twin rear shocks. Braking is handled by a 256mm front disc and a 240mm rear disc, and it rolls on 15-inch front and 14-inch rear cast aluminum wheels shod with block-pattern tires for all-terrain capability . With an 11.7-litre fuel tank and a claimed fuel consumption of 3.4L/100km, the ADV 350 offers an impressive potential range of over 330 km (205 miles) on a single tank .
The Honda ADV 350 has been a runaway success in Europe since its debut in 2022. It has sold over 35,000 units, making it the best-selling scooter over 300cc on the continent . Its combination of motorcycle-inspired adventure styling, scooter practicality, and comprehensive features has clearly resonated with European riders. Industry commentators note that the essence of the ADV 350 is that “it just works,” successfully channeling the adventurous spirit of its larger sibling, the X-ADV, into a more accessible package . The recent updates, including the new underseat light, show that “Honda deserves credit… because it shows they’re paying attention to how people actually use these bikes” .
For enthusiasts in the United States, the launch of the 2026 Honda ADV 350 is a bittersweet event. Honda has consistently chosen not to offer this model stateside, where the smaller ADV 160 remains the only option in the adventure-scooter segment . This leaves a noticeable gap in the market for American riders seeking a mid-size, practical, and stylish scooter capable of handling both city commutes and weekend adventures. If the ADV 350 were to be sold in the U.S., industry analysts suggest it would likely command a price between $8,000 and $10,000 . The continued success and updates of the 2026 Honda ADV 350 in Europe will undoubtedly fuel further desire and discussion among the American riding community, leaving many to wonder if Honda will ever decide to bridge the Atlantic.